The objective
The core objective of the Asia Trail Master series is fourfold:
To promote a healthy lifestyle and boost environmental consciousness among international citizens through the sport of trail running.
To create a community platform and bring people from various distinct countries, cultures and backgrounds together.
To provide trail running event organisers with a new and outsourced platform to boost international promotion and mediatisation of their events, as well as assist organisers with their business networking and event-technical needs.
To provide Asian trail runners with a great performance goal, be it to become a Grandmaster or the year's Asia Trail Master champion, both of which may result in rewards and sponsorship endorsements
