OTSO & New-HALE keep supporting ATM

As the new season is about to start next weekend, it’s a good time for us to raise attention in the next days to all our supporters and partners for 2022. Despite the past two difficult years due to covid, we are truly delighted that most brands who were with us before the pandemic have remained loyal to the Asia Trail Master Championship series. We are very appreciative, indeed!

Two of those brands are Andorra-headquartered OTSO - Think Sports, and Japan-based New-HALE taping systems.

New-HALE was established by Mr Koji Akuta, who is one of the pioneers in kinesio taping. For those people not yet so familiar with the technology, it is a rehabilitative taping technique that is designed to facilitate the body’s natural healing process while providing support and stability to muscles and joints without restricting the body’s range of motion. It is a therapeutic technique not only offering you the support you are looking for, but also rehabilitating any affected condition as well.

New-HALE has a wide range of items in its catalogue, but in ATM the focus is on the V Tape and the X Tape. Both these are easily available in Asia outside Japan thanks to our preferred retail store Gone Running in Hong Kong. More details can be found on our dedicated New-HALE page under ‘Partners’ , and a great explanatory video below will show you how to use the taping.

OTSO remains on board for the 2022 ATM series as our preferred customisation partner. OTSO has quickly built up a solid reputation in the past couple of years despite the global covid pandemic. This year, OTSO will be equipping some of the national country teams qualified for the ATM Final in December with great outfits to run in, and will also be preparing customised ATM merchandise throughout the season.

OTSO is a brand that was born in Andorra, in the middle of the mountains of the High Pyrenees, a small but great country between France and Spain that provides excellent scenarios for thousands of athletes from different parts of the world to visit every year attracted by its many natural settings.

Cold and snowy mountains in winter for the practice of any sport related to the snow, cool and rugged mountains in summer to practice outdoor sports, make Andorra the ideal place for the birth of our brand.

Some of the best cyclists, motorcyclists, skiers, mountaineers, athletes, trail runners ... spend or have spent a season here trained attracted by its majestic mountains and conditions.

From here is born @OTSO which means WOLF in Basque and represents leadership, strength, courage, power, struggle, cunning, trust, freedom, loyalty, resistance, generosity, humility, family and individuality, values that represent very well all those who like to live sports as a lifestyle and passion.

OTSO has specialized in integrating the best design and the best technologies to make specific custom products, limited editions, unique and exclusive collections for legendary races and sporting events in different places around the world.