Posts tagged sponsor
Näak is our official nutrition partner!

We are delighted to announce that Näak is as of now our new official nutrition partner! The international brand has been rising quickly as one of many ultra and trail runners’ favourite, and by connecting itself to the Asia Trail Master Championship series Näak hopes to also gain presence in Asia, and specifically Southeast Asia.

Fuel Your Ultra with Näak as it makes its journey with Sportlicious Asia & ATM this season lX.

Näak was born in Canada in 2016 with one mission: build the most efficient and sustainable fuel for endurance sports. Everyone can finish an ultra distance with the right nutrition. At Näak, we drive to ensure long lasting energy powered by high quality and sustainable ingredients to ensure performance and sustainability. All Näak products are designed and tested in close collaboration with world class pro athletes in the Näak Lab. Often, the question is raised what Näak actually means. As we can read on the official website, Näak stands for Adventurous Nutrition for Athletes who travel Kilometers. At ATM, we are genuinely pleased that Näak is joining us for the remainder of Season IX and for Season X, and we look forward to seeing more trail runners explore the brand across Asia.

In Southeast Asia, Näak is represented by Sportlicious, seated in Malaysia.

About Sportlicious Asia

“We started in 2012 to provide a better online and physical shopping experience for Malaysia trail, track, and road runners as well as multi-sport athletes,” as explained by KC Tan.

“Our aim is to provide key products to assist you in achieving a balance lifestyle by offering the best products (gear we use ourselves) as well as knowledgeable advice to make sure you get the kit and nutrition that is best for you. “

THRU SPORTLICIOUS ASIA ..new tag line “RACE ASIA WITH US” our goal is to reach out to wider Asian community…build stronger bonding in term of friendship, running experience and foster greater friendship.

Below you can find all details on Näak and Sportlicious Asia by clicking on the respective buttons. Also check out the very extensive Näak YouTube channel to get more acquainted with our new nutrition brand.

Scott Running official ATM footwear partner

We are excited to announce that Scott Running is now the official trail footwear of the Asia Trail Master Championship series. Already for some six years, the black and fluo yellow outfits and shoes of Team Scott runners have been a shiny presence on the Asia Trail Master trails. Headquartered in Switzerland and with a history that goes back all the way to 1958, Scott has been a trendsetter with revolutionary innovations in a range of outdoor endurance sports such as skiing, motorcross, triathlon, cycling, mountainbiking and of course trail running. At ATM, we are genuinely pleased that Scott is joining us for the remainder of Season IX and for Season X, and we look forward to seeing more trail runners explore the brand across Asia.

In Southeast Asia, Scott is represented by Sportlicious, seated in Malaysia.

‘Sportlicious begins a journey with Asia Trail Master for Year 2024. As we venture Asia with ATM, we bring along SCOTT RUNNING as the official shoe partner,” says KC Tan.

‘NO SHORTCUTS" DEFINES THE SCOTT SPIRIT OF DOING THINGS THE RIGHT WAY, FOR THE RIGHT REASONS. We have always believed that TRACTION MATTERS, and have ensure our product design embodies this belief in the shoes we produce.”

Several of the Scott trail shoe models fit very well with the humid and often muddy terrain runners find in the rainforests of Southeast Asia. You can find and purchase them on the Sportlicious Asia store linked below.

About Sportlicious Asia

‘We started in 2012 to provide a better online and physical shopping experience for Malaysia trail, track, and road runners as well as multi-sport athletes.’

‘Our aim is to provide key products to assist you in achieving a balance lifestyle by offering the best products (gear we use ourselves) as well as knowledgeable advice to make sure you get the kit and nutrition that is best for you. ‘

‘THRU SPORTLICIOUS ASIA ..new tag line “RACE ASIA WITH US” our goal is to reach out to wider Asian community…build stronger bonding in term of friendship, running experience and foster greater friendship.’

Scott Running shoes

Discover the Mude Sports Hydrovest!

We are happy to announce that Mude Sports has extended its cooperation with Asia Trail Master as our official customisation partner for Season IX. Mude Sports is a high-performance sports wear brand for running, cycling and triathlon with a specific focus on recycled fabrics and other sustainable solutions for the industry. While also sponsoring and coaching Vietnamese elite trail runners such as ATM Champion Hau Ha, Mude Sports’ bread and butter is customisation to produce products ‘outside the limits of a catalogue’. Whether you are a competitive sports team, a corporate or friendly training club, an organiser in need of event and finisher tees, or just an individual keen on wearing your own design, your own colours and using high quality and eco-friendly materials, Mude can customise everything to suit your wishes.

A special focus this season goes to the increasingly in-demand Mude hydrovest. Coming in various colour schemes, both the Summit 1 and Peak 1 hydrovests have become popular items among trail runners in Vietnam - including Hau Ha. The hydrovests are very light, but nevertheless robust to carry all your mandatory gear and with a special and convenient compartment for your poles.

Environmental protection is a key objective for the brand. When founder Guim Valls, originally from Spain, cycled around the world with an e-bike a good decade ago, he was confronted with the huge plastic pollution problem around the planet, damaging the soil, oceans and rivers, poisoning humans and wildlife. When he learnt that polyester fiber - the main fabric used in modern-day sportswear - is essentially also made out of PET, the main component of plastic bottles, the idea for Mude was born.

Creating polyester fabric from plastic bottles has an enormous positive impact on the planet. Traditional polyester depends on the extraction and burning of fossil fuels. Using recycled polyester instead makes use of the millions of plastic bottles already in existence. The process on how this all works can be read and learnt on the website of Mude Sports linked below.

Mude emphasizes that their recycled fabrics have the exact same properties as traditional Polyester fabrics, as proven by international and independent testing and industry certifications.

Mude Sports can be contacted directly for all your customisation needs via info@mude.vn

Zenone Poles our favourite trail running poles

We are happy to announce Zenone Poles continues as the new Official Poles partner of the Asia Trail Master Championship series. Headquartered in Ningbo, China, Zenone has been expanding rapidly in South East Asia and has become trendy in our series as well, thanks to the colourful customisations and the lightweight products.

The company behind the brand ‘Zenone’ has over 15 years of experience in the production and R&D of trekking and hiking sticks. Since the launch of the 2018 Asia Outdoor Exhibition and the new brand, Zenone has adhered to the tenet of "walking steadily and supporting life", with a pragmatic and rigorous attitude, and focus on extremely light. and on reliability. Moving into the sport of trail running, Zenone has rapidly gathered applause and popularity in the outdoor sports communities, including even mountaineering.

Several events on our ATM calendar are directly supported by Zenone Poles as well, and participating runners can purchase customised versions of the lightweight poles. In the plan for 2024 are also customised ATM poles. Runners will also be able to score these as prizes in ATM events.

On the official webpage and e-store you can see the variety of poles on offer. There’s something for all budgets and personal preferences. A good source of information is also the facebook page of Zenone Poles Malaysia, linked below as well. Zenone Poles are also easily available via the Red Dot Running Company store.

New-HALE extends as ATM's preferred kinesio tape!

It is a pleasure to announce the renewed cooperation between Asia Trail Master and the popular Japanese kinesio taping brand New-HALE. At Asia Trail Master promoted events, we see increasingly more runners using colourful tape to protect themselves from potential injuries. New-HALE, established by Mr Koji Akuta, is one of the pioneers in the technology, and will please participants in our series with its great products and service.

For those people not yet so familiar with kinesio taping, this is a rehabilitative taping technique that is designed to facilitate the body’s natural healing process while providing support and stability to muscles and joints without restricting the body’s range of motion. It is a therapeutic technique not only offering you the support you are looking for, but also rehabilitating any affected condition as well.

New-HALE has a wide range of items in its catalogue, but in ATM the focus is on the V Tape and the X Tape. Both these are easily available in Asia outside Japan thanks to famous retail stores such as Red Dot Running Company in Singapore and Gone Running in Hong Kong.

V Tape

This innovative pre-cut V-shaped tape is super flexible to applied on the calf, knee, shoulders or waist to provide targeted support. It is loved by professional athletes around the world and also used in many medical treatments. The tape is made of smooth LYCRA blend cotton fabric, which offers great resilience and joint support, such as elbow or knee, perfect for athletic taping.

X Tape

Ankle taping for professional top runners of trail running and ultramarathon. It stops not just sprain but also prevents overpronation to sustain resilience of runner's ankle, transferring propulsion force into higher performance. It sustains the angle of 90 degrees of ankle and foot to reduce stress and burdens on foot. Simple "X-type taping" makes it easier for ankle support. Support by the elastic material LYCRA. Tape of lower elasticity provides both fit and fixed power. Acrylic rubber 100% prevents losing power. Sweat and water-resistant taping surface with high quality glue substance prevents it from peeling off. Ankle Fixed-Up To Step Up Performance Of All Sports!

T8 extends as the official apparel partner of ATM!

We are delighted to announce that T8 has extended its support for the Asia Trail Master Championship series for Season IX, which is scheduled to run until mid-September 2024. T8 is credited as our official apparel partner.

The Hong Kong-based brand has entered the trail running market in Asia by storm over the past couple of years - and as such certainly lives up to its name. T8 refers to the typhoon or hurricane wind signal used by the Hong Kong Observatory to warn for a gale or storm from one of the four quadrants.

Founded by trail runners Mark Green and the 2019 ATM Champion John Ellis, T8 has been supporting ATM since 2019 and nowadays its stand-out logo is omnipresent in the Asian trail scene. In particular, the Sherpa Shorts and the T8 Commandos - the anti-chaffing underwear that started it all - have become many runners’s favourite. Combined with a fun and clean image, and an excellent team of trail performers, both competitively and media-wise, the brand keeps on growing.

In ATM Season IX, T8 will also continue its support for young trail running talents in Asia. The T8 Talent Fund will see runners from less-privileged areas receive an opportunity to shine and make themselves known by competing in one or more ATM points races. Hopefully, that may even result in qualification for their country team in the ATM Championship Finals. Nepal’s Rashila Tamang, the new female ATM Champion, is perhaps the greatest example of what the T8 Talent Fund can mean for someone.

‘T8 is very happy to continue its support for the Asia Trail Master series for the new season,” says David Longo, International Manager of T8. “In addition, we are looking forward to launching some new and exciting products in 2024.”

You can check out all the T8 products easily via their website and e-store linked below. Have a look at the new neck cooler, which is a very handy accessory in South East Asia, especially.

T8 milestones:

The Sherpa Shorts

Road, trail or mountain, these lightweight shorts will carry all your gear. Ditch the backpack and just run.

  • Carries all your essentials - phone, water, gels, rain jacket - and more!

  • Hyper-stretch mesh holds up to 2L or 1kg with minimal bounce

  • Four pockets to stay organised

  • Super lightweight 78gsm fabric with 4-way stretch

  • Durable water repellent coating

  • Reflective detailing for safer night-time running

  • 6" in-seam and high side slit for extra mobility

  • Comes in a reusable water resistant pouch

Sherpas are designed with no inner liner so pair with our T8 Commando V2 running underwear for a super comfy, guaranteed chafe-free running experience.

Note that we have recently standardised our sizing so please double check your waist size against the dropdown menu above. Runners looking for a "racing fit" (tighter waist and less bounce) should consider going half a size smaller.

  • Composition - shorts (80% nylon, 20% elastane), waistband (77% nylon, 23% spandex) and mesh (68% nylon, 32% lycra).

The T8 Commando

Trail runners and ultra runners  in South East Asia need running gear that is crazy lightweight for minimal heat insulation, extra wicking and quick drying, plus super breathable for maximum air flow. The answer of T8 is the T8 Commando underwear: Ultralight, supercool, chafe-free - "so light you'll forget it's there". It's built for the worst conditions - category T8 typhoons - but also great for everyday casual wear.

Features

  • ~ Super comfortable Italian fabric

  • ~ Ultra lightweight at under 40 grams

  • ~ Highly breathable and wicking

  • ~ Minimal stride resistance

  • ~ Guaranteed chafe-free

Great underwear starts with material and the T8 Commando features an environmentally sustainable Italian-made fabric. It's feather-light at only 85gsm, weighing less than half of the major brands.

The polyamide-elastane weave is super soft for an amazingly luxurious feel, while also providing a three dimensional stretch with minimal resistance and maximum airflow. It's highly breathable and holds very little moisture, keeping you dry and comfortable all day.

The T8 Commando also features thoughtful design. Flat stretch seams are positioned away from high risk areas (including the coccyx), with a six inch in-seam to protect the sensitive inner thighs. A double front panel provides extra support for your bits, while seam washing instructions are printed to avoid any chafing risk. 

Each T8 Commando comes in a reusable water resistant phone case, perfect for protecting your other valuables when out running, and which saves on wasted packaging. We care about the environment!

The Commando has been extensively tested in tropical Hong Kong conditions and is guaranteed chafe-free. If you experience any chafing in these pants, send us a photo and we'll refund you 100%, no questions asked!

T8 will be supporting selected events on the ATM race calendar with vouchers for podium placers and lucky draws, as well as the top ranked runners at the end of the 2018 ATM Championship. 

WEBSITE & SHOP LINK : https://t8.run

Iced Tees

Run cool with our dual fabric Iced Tees. The super lightweight 37.5® fabric is triggered by sweat vapor to provide the ultimate cooling for hot weather running, while the hyper stretch side panels offer incredible ventilation and comfort.

  • Super lightweight 90gsm panels with 37.5® cooling technology

  • Stretch mesh sides for free movement and fresh air flow

  • Low profile flatlock seams minimise chafing

  • Reflective elements help you run safe at night

  • Composition: 91% Cocona White, 9% polyester

Rashila Tamang and John Ray Onifa, the reigning ATM Champions are both proudly supported by T8

La Sportiva remains the official mountain footwear of Asia Trail Master

We are happy to announce the continuing premium partnership between La Sportiva and the 2023 Asia Trail Master Championship series. The internationally respected brand, founded almost 100 years ago (1928) by Narciso Delladio in the majestic Dolomites mountains in Northern Italy, remains the official trail footwear partner of Asia Trail Master as part of its ongoing marketing push in the region.

La Sportiva has a long history of growth and success in climbing, mountaineering, and alpine trekking cross country skiing, and increased its engagement in the blossoming sport of trail mountain running® about two decades ago. At first primarily in Italy and neighbouring European nations, but today La Sportiva’s footwear can be found in no fewer than 70 countries across several continents. Nevertheless, the company is still largely family-run and headquartered in Ziano di Fiemme with Lorenzo Delladio at the helm. In recent years, La Sportiva has received plenty of awards for its technical innovations, but also for its commitments in the environmental field and its development of sustainable products and processes. “Our driving force is passion, our passion is the mountains” is the slogan. A good number of global elite trail runners have taken up the brand and brought it to the foreground of the sport’s footwear and apparel industry. The continuing partnership with Asia Trail Master aims to further increase its market share in Asia in the coming years as well. La Sportiva has a great group of running ambassadors in several countries who will be competing in this year’s Championship, with the big Final planned for the first weekend of December.

Trail running shoes of La Sportiva come in a number of distinct models, each designed for specific requirements, and offer several colour options as well. The most popular model sold in Asia is the Akasha II. Designed for long-distance routes, UltraMarathons and prolonged use during training, the three key words are protection, comfort and cushioning. The wearing comfort is given by the cushioning, thanks to the Cushion Platform ™ footbed insert and the large internal volumes as well as the soft, breathable and enveloping upper with Slip-on construction that avoids compression points during the race. The Akasha II comes in various colour designs, so anyone can find his or her favourite match. Other models to check out are the Jackal (lightweight and medium distances) and the Ultra Raptor II (robust and for technical long mountain ultras).

In 2023, the Jackal II will be in the spotlights. The lightweight shoe, ideal for competitive runners, not only offers outstanding grip but now also comes with the BOA-system. Some of you may know the BOA system from modern-day cycling shoes. Classic shoe laces are replaced by stainless steel wires, connected to a turning knob for micro-precision fit (see picture below).

La Sportiva also has a wide range of apparel and accessories in store, which you can find in detail on the comprehensive website https://www.lasportiva.com/en .

Stay tuned for news updates on La Sportiva throughout the year, and win prizes at selected ATM events!

The new BOA system on the Jackal II

T8 is the official apparel partner of ATM 2023

We are delighted to announce that T8 has extended AND upgraded its support of the Asia Trail Master Championship series for 2023 as our official apparel partner. The Hong Kong-based brand has entered the trail running market in Southeast Asia by storm over the past couple of years - and as such certainly lives up to its name. T8 refers to the typhoon or hurricane wind signal used by the Hong Kong Observatory to warn for a gale or storm from one of the four quadrants.

Founded by trail runners Mark Green and the 2019 ATM Champion John Ellis, T8 has been supporting ATM since 2019 and nowadays their logo is omnipresent in the Asian trail scene. In particular, the Sherpa Shorts and the T8 Commandos - the anti-chaffing underwear that started it all - have become many runners’s favourite. Combined with a fun and clean image, and an excellent team of trail performers, both competitively and media-wise, the brand keeps on growing. In the ATM Season VIII, T8 will also increase its support for young trail running talents in Asia. The T8 Talent Fund will see runners from less-privileged areas receive an opportunity to shine and make themselves known by competing in one or more ATM points races. Hopefully, that may even result in qualification for their country team in the ATM Championship Finals in December.

You can check out all the T8 products easily via their website and e-store linked below. Have a look at the new neck cooler, which is a very handy accessory in South East Asia, especially.

The Sherpa Shorts

Road, trail or mountain, these lightweight men's shorts will carry all your gear. Ditch the backpack and just run.

  • Carries all your essentials - phone, water, gels, rain jacket - and more!

  • Hyper-stretch mesh holds up to 2L or 1kg with minimal bounce

  • Four pockets to stay organised

  • Super lightweight 78gsm fabric with 4-way stretch

  • Durable water repellent coating

  • Reflective detailing for safer night-time running

  • 6" in-seam and high side slit for extra mobility

  • Comes in a reusable water resistant pouch

Sherpas are designed with no inner liner so pair with our T8 Commando V2 men's running underwear for a super comfy, guaranteed chafe-free running experience. Bundle and use discount code 15FOR2 for 15% off - and both come with our 30-day satisfaction guarantee! Women's version coming soon...

Note that we have recently standardised our sizing so please double check your waist size against the dropdown menu above. Runners looking for a "racing fit" (tighter waist and less bounce) should consider going half a size smaller.

  • Composition - shorts (80% nylon, 20% elastane), waistband (77% nylon, 23% spandex) and mesh (68% nylon, 32% lycra).

* While colloquially known as elite mountaineer guides, Sherpas are more accurately a major ethnic group in the eastern regions of Nepal. We believe in giving back so 1% of Sherpa Short sales will be donated to the Himalayan Trust Nepal to support their fabulous work. HTN was established in 1960 by Sir Edmund Hillary and provides holistic community-led sustainable development in the Solukhumbu district, with a particular focus on healthcare, education and earthquake rebuilding.

The T8 Commando

Trail runners and ultra runners  in South East Asia need running gear that is crazy lightweight for minimal heat insulation, extra wicking and quick drying, plus super breathable for maximum air flow. The answer of T8 is the T8 Commando underwear: Ultralight, supercool, chafe-free - "so light you'll forget it's there". It's built for the worst conditions - category T8 typhoons - but also great for everyday casual wear.

Features

  • ~ Super comfortable Italian fabric

  • ~ Ultra lightweight at under 40 grams

  • ~ Highly breathable and wicking

  • ~ Minimal stride resistance

  • ~ Guaranteed chafe-free

Great underwear starts with material and the T8 Commando features an environmentally sustainable Italian-made fabric. It's feather-light at only 85gsm, weighing less than half of the major brands.

The polyamide-elastane weave is super soft for an amazingly luxurious feel, while also providing a three dimensional stretch with minimal resistance and maximum airflow. It's highly breathable and holds very little moisture, keeping you dry and comfortable all day.

The T8 Commando also features thoughtful design. Flat stretch seams are positioned away from high risk areas (including the coccyx), with a six inch in-seam to protect the sensitive inner thighs. A double front panel provides extra support for your bits, while seam washing instructions are printed to avoid any chafing risk. 

Each T8 Commando comes in a reusable water resistant phone case, perfect for protecting your other valuables when out running, and which saves on wasted packaging. We care about the environment!

The Commando has been extensively tested in tropical Hong Kong conditions and is guaranteed chafe-free. If you experience any chafing in these pants, send us a photo and we'll refund you 100%, no questions asked!

T8 will be supporting selected events on the ATM race calendar with vouchers for podium placers and lucky draws, as well as the top ranked runners at the end of the 2018 ATM Championship. 

WEBSITE & SHOP LINK : https://t8.run

Welcome to Mude Sports as customisation partner of ATM 2023

We are happy to announce Mude Sports as the official customisation partner of the 2023 Asia Trail Master Championship series. Based in Vietnam, Mude Sports is a high-performance sports wear brand for running, cycling and triathlon with a specific focus on recycled fabrics and other sustainable solutions for the industry. While also sponsoring and coaching Vietnamese elite trail runners such as ATM Champion Hau Ha, Mude Sports’ bread and butter is customisation to produce products ‘outside the limits of a catalogue’. Whether you are a competitive sports team, a corporate or friendly training club, an organiser in need of event and finisher tees, or just an individual keen on wearing your own design, your own colours and using high quality and eco-friendly materials, Mude can customise everything to suit your wishes.

Environmental protection is a key objective for the brand. When founder Guim Valls, originally from Spain, cycled around the world with an e-bike a good decade ago, he was confronted with the huge plastic pollution problem around the planet, damaging the soil, oceans and rivers, poisoning humans and wildlife. When he learnt that polyester fiber - the main fabric used in modern-day sportswear - is essentially also made out of PET, the main component of plastic bottles, the idea for Mude was born.

Creating polyester fabric from plastic bottles has an enormous positive impact on the planet. Traditional polyester depends on the extraction and burning of fossil fuels. Using recycled polyester instead makes use of the millions of plastic bottles already in existence. The process on how this all works can be read and learnt on the website of Mude Sports linked below.

Mude emphasizes that their recycled fabrics have the exact same properties as traditional Polyester fabrics, as proven by international and independent testing and industry certifications.

Apart from customised apparel, Mude Sports also sells a very efficient hydrovest for trail runners as of this season. The lightweight Mude hydrovest can be packed very easily and allows you to carry everything you need during your ultra race. Click on the button below for more infos.

Mude Sports can be contacted directly for all your customisation needs via info@mude.vn

The very light and efficient Mude hydro vest

Get rid of your cramps with Crampfix!

We are happy to announce our latest signing as partner of the 2023 Asia Trail Master Championship: Crampfix. The Australia-based brand has quickly established itself in the sports world as a very effective cramp reliever. Cramps, a recurring issue for plenty a trail runner in hot climates such as Southeast Asia especially.

CrampFix is the signature product of the company Fixx which offers very fast relief from muscle cramps. Originally developed for professional rugby players in 2016 with the aim of lengthening their on-field performance time by eliminating muscle cramps., CrampFix is sold in 1000+ retailers in Australia and is exported to 15 countries, of which several Asian.

After almost two years of further testing and tweaking, the all-natural CrampFix® was brought to market for professional athletes. Crampfix is used by many professional sports teams outside running, including many cycling teans, the Wallabies national rugby team, UK Cricket & Football and the South African Springboks, world champions in rugby. The range also includes a product for rapid relief of non-exercise related muscle cramps.

Our favourite running store and e-store in Hong Kong, Gone Running, has been selling Crampfix products for some time, as well as Sportlicious Malaysia.

Gone Running confirmed as ATM store & info point

We are happy to announce the extension of the partnership between ATM and Gone Running in Hong Kong. Gone Running is a flagship store and e-store for trail and ultra runners, managed by one of Hong Kong’s own marathon legend Joe Joe Fan. Gone Running will also serve as an info point during season VIII of the Asia Trail Master Championship series.

Gone Running was established in 2014 to provide a better online shopping experience for Hong Kong trail and road runners. In 2015, we opened our first physical store in the Wanchai area on Hong Kong Island. Our new address as of 2018 is 16/F, Simsons Commercial Building, 137 Johnston Road in Wanchai (note we moved in July 2018). This is right next to the MTR Wanchai station.

It's about more than just good prices. We want to offer the best products (gear we use ourselves) as well as knowledgeable advice from top trail and road runners to make sure you get the kit and nutrition that is best for you.  It's for runners, by runners.

We love our community and believe in giving back. We organise regular running and community events, sponsor budding young runners, collect secondhard gear donations, and support some great running-based charities.

Website and store:

https://gone.run

Lecka is the official nutrition partner of ATM 2023

We are delighted to announce that Lecka is the official nutrition partner of the 2023 Asia Trail Master Championship series. Born and headquartered in Vietnam, Lecka is on a mission to bring delicious & healthy food to the world. Natural, sustainable and nutritious. Founded by German Markus Gnirck in 2020, himself a solid runner, Lecka has quickly developed a great reputation in the outdoor community in Vietnam. Healthy snacks were in high demand during the pandemic years as people rediscovered nature, and in no time Lecka became the market leader for endurance athletes in its home country. All products are created in collaboration with Vietnamese farmers to source the freshest and highest-quality ingredients. The result is unique, yet markedly distinct Asian flavours such as mango coconut and chocolate banana.

The core idea is to empower active lifestyles. The Lecka range of products therefore goes beyond the standard ‘energy bars’ for athletes to include healthy snacks in the form of protein bars and - brand new - granola bites.

Lecka products are also halal, and the company has a strong focus on sustainability. All products are packaged in eco-friendly manner with compostable packaging for the bars and 100% recyclable packaging without aluminium layers for the granola bites.

Today, Lecka is already available and present in Vietnam, Singapore, Indonesia, Cambodia and Philippines. More countries will be added soon, and products will be available at selected ATM events throughout the season.