HONG KONG, April 17, 2020 – HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), has today announced the signing of a one-year deal to become the official shoe of the 2020 Asia Trail Master Series.
Asia Trail Master is an internationally acknowledged series of trail running races featuring 32 races across 12 Asian countries. It features an annual championship based on a points system of runners results across the series.
As the Official Trail Running Shoe of Asia Trail Master the presence of HOKA on the Asian trail scene has rocketed in recent years, claiming the No.1 spot for shoe counts at several races across Asia, the latest sponsorship will help to boost its pedigree within the sport.
“We are thrilled to sponsor the 2020 Asia Trail Master Series,” said Mike McManus, Director of Global Sports Marketing at HOKA ONE ONE. “With this, HOKA is able to extend its support of the development of trail running in Asia at the grassroots level, as well as its support of athletes across the globe.”
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