We are delighted to announce that Lecka is the official nutrition partner of the 2023 Asia Trail Master Championship series. Born and headquartered in Vietnam, Lecka is on a mission to bring delicious & healthy food to the world. Natural, sustainable and nutritious. Founded by German Markus Gnirck in 2020, himself a solid runner, Lecka has quickly developed a great reputation in the outdoor community in Vietnam. Healthy snacks were in high demand during the pandemic years as people rediscovered nature, and in no time Lecka became the market leader for endurance athletes in its home country. All products are created in collaboration with Vietnamese farmers to source the freshest and highest-quality ingredients. The result is unique, yet markedly distinct Asian flavours such as mango coconut and chocolate banana.

The core idea is to empower active lifestyles. The Lecka range of products therefore goes beyond the standard ‘energy bars’ for athletes to include healthy snacks in the form of protein bars and - brand new - granola bites.

Lecka products are also halal, and the company has a strong focus on sustainability. All products are packaged in eco-friendly manner with compostable packaging for the bars and 100% recyclable packaging without aluminium layers for the granola bites.

Today, Lecka is already available and present in Vietnam, Singapore, Indonesia, Cambodia and Philippines. More countries will be added soon, and products will be available at selected ATM events throughout the season.